AbuIssa Holding’s luxury department store, Blue Salon, proudly participated in the 20th anniversary of the Doha Jewelry & Watches Exhibition (DJWE).
DJWE serves as the perfect platform for Blue Salon to weave together the elements of beauty, art, legacy, and unique craftsmanship. This year, we unveiled globally exclusive special edition watches from two distinguished brands – Louis Erard and De Bethune, making their debut in Qatar. These limited-time creations, crafted exclusively for Blue Salon, add a unique and unparalleled allure to the exhibition, further emphasizing Blue Salon’s dedication to the pinnacle of luxury craftsmanship.
Our pavilion also featured our esteemed roster of brands, including renowned names such as Zenith, BOVET, Breitling, MB&F, Korlofe, Maurice Lacroix, Ouzounian, and more. The booth is not just a showcase; it’s an immersive voyage into the heart of glitz and glam, a testament to Blue Salon’s commitment to delivering unparalleled luxury to its discerning clientele.
We had a spectacular exhibition this year as our Chairman, Mr. Ashraf AbuIssa, and Vice Chairman, Mr. Nabil AbuIssa, welcomed His Highness the Amir of Qatar, Sheikh Tamim bin Hamad Al Thani, to the Blue Salon pavilion. Her Highness Sheikha Al Mayassa bin Hamad Al Thani also visited our pavilion to admire the niche fine watches and jewelry on display. It was a great honor to have their Highnesses at the Blue Salon pavilion, and a pleasure to participate in the Doha Jewelry and Watches exhibition once again.