Yamamay is an Italian brand with 15 years of experience in manufacturing and selling quality and fashionable underwear. Yamamay is present in over 36 countries with over 600 retail stores worldwide. The brand’s mission is “to enter into the heart of every Yamamay woman” by making the store an emotional and engaging environment, a parallel world where the consumer can fully benefit from their products’ excellent quality/price ratio. Yamamay targets women early to mid-age as well as includes an interesting variety for kids and men to complete the family look.