MCM

Luxury leather goods brand MCM has partnered with AbuIssa Holding in 2009, several years after its rebrand as a sportier, youthful brand: Modern Creation München.

AbuIssa Holding facilitated the initial penetration of the brand in the region, with the opening of the first mono-brand boutique in Saudi in 2011. Today, with a total of two boutiques in Saudi and one in The Pearl, Qatar, the partnership has become a global phenomenon of luxury travel.