Fine watchmaker Zenith, the Swiss luxury brand, partnered with AbuIssa Holding in 2002 with an exclusive shop-in-shop in our luxury department store, Blue Salon.
As one of the very first watchmakers to create a systematic approach to the métier of watchmaking, the focus of the brand’s collection remains around Zenith’s most celebrated movements: El Primero chronograph and the ultra-thin Elite.
For over 150 years, Zenith’s history has been made with the stuff of modernity. Its watchmaking expertise, full of innovation and daring,and its forward-looking spirit form the Swiss Manufacture’s identity. Blending advanced technology and traditional watchmaking art, its elegant and timeless watches are the product of unique manufacture expertise. They serve as palpable proof that tradition has a bright future at the Manufacture.
The new boutique concept, seen only in Hong Kong and Geneva thus far, launched in 2012 at one of Doha’s newest luxury malls: The Gate mall. AbuIssa Holding has helped Zenith establish its presence in Qatar, and developed its brand by communicating its rich legacy to the watch connoisseurs of Qatar.