REPLAY, a highly respected clothing brand that falls under the umbrella of the Italian company, Fashion Box S.P.A. Established in 1981, Fashion Box S.P.A. have been operating as a leading, international apparel producer, distributer and promoter for men’s, women’s and children’s casualwear.
The name of the brand, ‘Replay,’ is closely linked to the company’s mission and the man behind the magic, Claudio Buziol. It all started in 1978 during the World Cup in Argentina where Buziol read the word ‘Replay’ and decided that it would be an ideal concept/name for a clothing brand that promoted vintage clothing in a contemporary way. This is how the highly successful denim and ‘smart casual’ sectors of the company, which account for 85% of production, began.