Recently Mr. Paul Melkebeke, Samsonite’s president for the Asia-Pacific and Middle East regions, held a press conference in Blue Salon where he discussed the brands global strategy, also called ‘Our Responsible Journey’, Samsonite’s commitment to lead the industry in sustainability and is underpinned by 2030 goals. Mr. Melkebeke explained how the renowned luggage brand wants to keep the world travelling while working within our planet’s limits and respecting the rights and wellbeing of everyone they work with.
Samsonite became one of AbuIssa Holding’s first partners in 1981. Currently, Samsonite is being distributed by AbuIssa Holding in addition to two stand-alone boutiques as well as two shop-in-shops in AbuIssa Holding’s two department stores: Blue Salon and Highland.