Nestlé Nespresso SA’s boutique, at Doha Festival City, recently unveiled the Nespresso recycling bike. Nespresso has partnered with Swedish lifestyle bike brand Vélosophy to produce a stylish bicycle made from 300 recycled aluminium coffee capsules. The result is RE:CYCLE – a perfect balance of sustainability and style, designed to illustrate the potential of recyclable aluminium and motivate Nespresso fans to recycle their capsules.
Jimmy Östholm, CEO and Founder of Vélosophy said: “We created Vélosophy with a clear purpose: to have a positive impact on the world. This purpose drives everything we do, from our promise to give a bike to a schoolgirl for every Vélosophy we sell, to producing our stylish city bikes from recycled aluminium. I see in Nespresso a strong commitment to sustainability, which is why this has been the dream partnership. We are proud to have co-created a bike that takes on the future. It is beautifully designed, responsibly sourced and sustainably produced.”
The limited edition Vélosophy RE:CYCLE bike is an icon of circular economy design. Created for conscious-living coffee lovers using the aluminum from recycled Nespresso capsules, Vélosophy have re-imagined their classic model in bright purple in a nod to Nespresso’s popular Arpeggio coffee. RE:CYCLE will delight Nespresso fans with its capsule-shaped bell and cup-holder basket giving them the chance to enjoy their favourite drink on the go.
1000 RE:CYCLE bikes will be available from 12 August exclusively from Vélosophy’s ecommerce platform velosophy.cc. Vélosophy is the only bicycle brand in the world with a full one-for-one promise: for every bike they sell or rent out, another is given to a schoolgirl in Africa to improve her access to education. For every RE:CYCLE bike created by Vélosophy in partnership with Nespresso, another bike will be donated to a girl through World Bicycle Relief.
Nespresso opened its first recycling scheme in Switzerland in 1991 and invests some CHF 40 million a year in the programme. Today the scheme is available in more than 53 countries and gives coffee-lovers a range of options for convenient recycling of their used capsules, from a network of more than 100,000 drop-off points to door-step collections and mail-back schemes.