Karisma Lingerie

The Karisma Lingerie concept was created through the recognition of a gap in the Qatari lingerie market for a more trendy and affordable offer. Targeting the younger women, the multi-brand boutique and AIH concept is a major innovation in the retail of select international lingerie brands. With the first boutique opened in 2008 at Royal Plaza, and a second at Gulf Mall in 2015, the growing following for the brand paved the way for its expansion.